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Advances in Advertising Research (Vol. 1): Cutting Edge by Ralf Terlutter,Sandra Diehl,Shintaro Okazaki

By Ralf Terlutter,Sandra Diehl,Shintaro Okazaki

The objective of the publication is to develop extra systematic learn within the fields of advertisements and conversation shape a global viewpoint. popular communique researchers from all over the world have contributed to the making of this book.

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