By B.F Skinner
“This is a crucial booklet, highly good written, and logically in step with the elemental premise of the unitary nature of technology. Many scholars of society and tradition could take violent factor with many of the issues that Skinner has to assert, yet even those that disagree such a lot will locate this a stimulating book.” —Samuel M. robust, The American magazine of Sociology
“This is a notable book—remarkable in that it provides a robust, constant, and all yet exhaustive case for a normal technology of human behavior…It should be…valuable for these whose personal tastes lie with, in addition to these whose personal tastes stand opposed to, a behavioristic method of human activity.” —Harry Prosch, Ethics
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